The Association of Bond Committees and Social Media

Davis, Jeffery W.

The Association of Bond Committees and Social Media

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This dissertation assesses the associations of social media and bond committees when school districts try to pass bond issues with their patrons. This study is motivated by four research questions. (1) What is the association between the use of a bond committee and the chance of passing a bond issue? (2) What is the association between the use of social media and a bond committee passing a bond committee? (3) What is the association between the frequency of use of social media and the superintendent passing a bond issue? (4) What is the association between the forms of social media, Twitter, Facebook and the district web page and passing a bond issue? Previous research has indicated a positive relationship with social media and the influence of elections at different levels of government. Social media has become a common use of advertisers and vendors. The lack of research of bond committees and the growing acceptance of social media platforms were the leading factors in completing this research. The aim of this research was to contribute to the public school superintendents’ knowledge of positive procedures to pass bond issues. A survey tool was created to assess the degree of association between the four research questions and passage of bond issues. The results of the survey were compiled using a chi-square test of independence and a measure of association using a Crammer’s V posttest. The results and implications for Superintendents was discussed with the need of further research as technology changes.

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